As a Creative Director at Razorfish, our team re-imagined the global ecommerce digital store for Samsung Electronics. Our goal was to not only make the digital experiences with Samsung easy and delightful, but to put touch points with the store everywhere people are.
A mobile in-store shopping assistant helping customers learn, compare and purchase while “showrooming” (browsing a physical store before making an online purchase).
Our design had to account for global languages and cultural merchandising differences.